World Conference on Strategic Marketing & Branding
- Herengracht 542-556, 1017 CG Amsterdam, Netherlands
- Claudia Calori (Specker)
- 11-13 January, 2026
Digital Working Events Information
World Conference on Strategic Marketing & Branding 2026
Venue: Herengracht 542-556, 1017 CG Amsterdam, Netherlands
Dates: 11 – 13 January 2026
Venue: Herengracht 542-556, 1017 CG Amsterdam, Netherlands
Dates: 11 – 13 January 2026
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Introduction
The World Conference on Strategic Marketing & Branding 2026 is an international forum dedicated to advancing innovation, research, and global collaboration in the fields of marketing, communication, and brand management. Scheduled to take place from 11 to 13 January 2026 at Spuistraat 175, Amsterdam, the conference will bring together leading academics, marketing professionals, entrepreneurs, and corporate strategists to discuss modern approaches to brand positioning, consumer psychology, and digital marketing transformation.
This event will serve as a global meeting point for experts from business, academia, and research institutions to exchange insights on the future of marketing strategies and the evolving dynamics of global brands in a technology-driven world.
Historical Background The concept of the World Conference on Strategic Marketing & Branding originated in the early 2000s when business institutions across Europe began to organize annual marketing summits to address the rapid globalization of markets and the rise of digital communication channels. Over time, these summits merged into a unified international platform under the “World Conference” series.
Since its official establishment in 2012, the event has been hosted in major cities including London, Singapore, Dubai, and New York. Each edition has explored themes such as customer experience, brand loyalty, social media marketing, and corporate reputation management. The 2026 Amsterdam edition aims to expand the dialogue towards AI-driven marketing strategies, sustainability in branding, and global consumer engagement.
Objectives of the Conference The 2026 edition focuses on the intersection of marketing innovation, digital evolution, and brand sustainability, aiming to achieve the following objectives: Examine the impact of emerging technologies on consumer behavior and branding. Promote data-driven and human-centric marketing strategies. Foster global collaboration among marketing leaders, academic researchers, and corporate executives. Explore sustainable and ethical marketing frameworks for long-term brand equity.
Provide a platform for start-ups and established brands to share best practices and success stories.
Historical Background The concept of the World Conference on Strategic Marketing & Branding originated in the early 2000s when business institutions across Europe began to organize annual marketing summits to address the rapid globalization of markets and the rise of digital communication channels. Over time, these summits merged into a unified international platform under the “World Conference” series.
Since its official establishment in 2012, the event has been hosted in major cities including London, Singapore, Dubai, and New York. Each edition has explored themes such as customer experience, brand loyalty, social media marketing, and corporate reputation management. The 2026 Amsterdam edition aims to expand the dialogue towards AI-driven marketing strategies, sustainability in branding, and global consumer engagement.
Objectives of the Conference The 2026 edition focuses on the intersection of marketing innovation, digital evolution, and brand sustainability, aiming to achieve the following objectives: Examine the impact of emerging technologies on consumer behavior and branding. Promote data-driven and human-centric marketing strategies. Foster global collaboration among marketing leaders, academic researchers, and corporate executives. Explore sustainable and ethical marketing frameworks for long-term brand equity.
Provide a platform for start-ups and established brands to share best practices and success stories.
- Objectives of the Conference The 2026 edition focuses on the intersection of marketing innovation, digital evolution, and brand sustainability, aiming to achieve the following objectives:
- Examine the impact of emerging technologies on consumer behavior and branding.
- Promote data-driven and human-centric marketing strategies.
- Foster global collaboration among marketing leaders, academic researchers, and corporate executives.
- Explore sustainable and ethical marketing frameworks for long-term brand equity.
- Provide a platform for start-ups and established brands to share best practices and success stories.
Academic and Industry Participation
The World Conference on Strategic Marketing & Branding 2026 will host a distinguished lineup of speakers and participants representing renowned universities, multinational corporations, and global marketing agencies. Speakers will include leading academics from business schools, branding consultants, digital marketing experts, and senior executives from major corporations. The diversity of participants ensures that attendees will gain a multifaceted understanding of current market challenges and emerging opportunities. Scholars will present research papers that highlight the latest developments in consumer psychology, while industry leaders will discuss practical approaches to brand storytelling, product positioning, and market expansion.
Conference Experience:
The event will provide a dynamic and interactive environment designed to foster collaboration and networking. Delegates will have opportunities to exchange ideas and explore partnerships through structured networking sessions, roundtable discussions, and informal meetups. The conference will also host a brand exhibition showcasing innovative products, digital tools, and marketing technologies from around the world. Attendees will experience firsthand how global brands are adapting to the demands of the digital economy and using technology to strengthen customer relationships.
Venue and Location:
The conference will take place at Spuistraat 175 in the heart of Amsterdam, a city renowned for its creativity, innovation, and global business environment. The venue is equipped with modern conference facilities, exhibition areas, and networking lounges that provide an ideal setting for interactive learning and professional exchange. Its central location offers convenient access to hotels, restaurants, and Amsterdam’s cultural attractions, allowing delegates to enjoy both business and leisure during their stay.
Organizers and Partners:
The World Conference on Strategic Marketing & Branding 2026 is organized by ICS-AMS (International Conference Series – Amsterdam) in collaboration with international business and academic institutions. The event partners include the European Association of Marketing Professionals, the Global Branding Alliance, and the International Institute for Business Innovation. These partnerships ensure a high academic and professional standard for all sessions, attracting global participation from top researchers and practitioners in marketing and branding.
Conclusion:
The World Conference on Strategic Marketing & Branding 2026 will serve as a vital global platform for sharing knowledge, shaping perspectives, and inspiring new approaches to marketing and brand strategy. By bringing together leading experts, researchers, and practitioners, the event will explore how innovation, ethics, and sustainability can drive competitive advantage in a rapidly evolving global market. The 2026 edition in Amsterdam will not only redefine the standards of marketing excellence but will also provide participants with the tools and insights to lead in the next era of strategic brand development.
Conference Experience:
The event will provide a dynamic and interactive environment designed to foster collaboration and networking. Delegates will have opportunities to exchange ideas and explore partnerships through structured networking sessions, roundtable discussions, and informal meetups. The conference will also host a brand exhibition showcasing innovative products, digital tools, and marketing technologies from around the world. Attendees will experience firsthand how global brands are adapting to the demands of the digital economy and using technology to strengthen customer relationships.
Venue and Location:
The conference will take place at Spuistraat 175 in the heart of Amsterdam, a city renowned for its creativity, innovation, and global business environment. The venue is equipped with modern conference facilities, exhibition areas, and networking lounges that provide an ideal setting for interactive learning and professional exchange. Its central location offers convenient access to hotels, restaurants, and Amsterdam’s cultural attractions, allowing delegates to enjoy both business and leisure during their stay.
Organizers and Partners:
The World Conference on Strategic Marketing & Branding 2026 is organized by ICS-AMS (International Conference Series – Amsterdam) in collaboration with international business and academic institutions. The event partners include the European Association of Marketing Professionals, the Global Branding Alliance, and the International Institute for Business Innovation. These partnerships ensure a high academic and professional standard for all sessions, attracting global participation from top researchers and practitioners in marketing and branding.
Conclusion:
The World Conference on Strategic Marketing & Branding 2026 will serve as a vital global platform for sharing knowledge, shaping perspectives, and inspiring new approaches to marketing and brand strategy. By bringing together leading experts, researchers, and practitioners, the event will explore how innovation, ethics, and sustainability can drive competitive advantage in a rapidly evolving global market. The 2026 edition in Amsterdam will not only redefine the standards of marketing excellence but will also provide participants with the tools and insights to lead in the next era of strategic brand development.
Conclusion
The World Conference on Strategic Marketing & Branding 2026 will serve as a vital global platform for sharing knowledge, shaping perspectives, and inspiring new approaches to marketing and brand strategy. By bringing together leading experts, researchers, and practitioners, the event will explore how innovation, ethics, and sustainability can drive competitive advantage in a rapidly evolving global market. The 2026 edition in Amsterdam will not only redefine the standards of marketing excellence but will also provide participants with the tools and insights to lead in the next era of strategic brand development.
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